Chantilly, VA | October 1, 2018 - On October 1, 2018, Community Residences, Inc.’s (CR) President and CEO Arthur Ginsberg, announced that CR is launching a new brand identity. The organization will now be known as and doing business as CRi, and will continue to provide programs and services to youth at-risk and people with developmental disabilities and mental health needs. The rebrand also includes a new tagline, website, and domain name (www.mycri.org).
Over the past three years, the organization has been developing and implementing a strategic framework. This process led board members and staff leaders to consider refreshing the brand, as the programs and service offerings have expanded significantly over the nonprofit’s 43 years as a services provider in the Metropolitan Washington, DC area. After conducting branding research with internal and external stakeholders and other community partners, it was determined that many were in favor of refreshing the brand.
“Since its inception in 1975, CRi has served as a caring, innovative, and ethical nonprofit. [As] the years have passed, our array of programs and services have greatly evolved. Our new identity embraces both our history and our future. CRi, representing ‘Choice. Respect. independence’, reflects the national movement toward more independence and community integration for those we support, many of whom have previously lived in institutional settings. Our new brand will serve as a foundation for increased growth for CRi as we continue to expand upon our program and geographical reach and develop new business opportunities. This is an exciting time in our organization’s maturation,” said Mr. Ginsberg.
CRi’s Vice President of Philanthropy & External Affairs, Kelsey DeWispelaere, is also excited about the new brand launch, adding, “Our organization is recognized as a provider of choice among those who are engaged in the services we provide each day. As the need for our services increases, the need for charitable gifts increases as well. A new brand image and user-friendly website that appeals to multiple generations is important to us as we aspire to grow our donor base and community partnerships. We are hopeful that our new brand identity will help support our ever-increasing funding needs and provide greater opportunity for individuals with disabilities.”
